Elements and Performance Criteria
- Clarify design requirements
- With reference to production documentation identify the scope of design projects
- Identify factors that may have an impact on the design process
- Participate in preliminary concept meetings to clarify understanding of design requirements
- With reference to production documentation, itemise elements that need to be addressed during the design phase
- Generate and assess ideas
- Generate a range of design ideas that respond sympathetically to the brief and provide creative solutions to design issues
- Assess ideas and collaborate, as required, with relevant personnel to maximise contribution of ideas to initial concepts
- Continuously reflect on and appraise ideas for implications on cost, technical feasibility, and creative requirements
- Conduct research and experimentation
- Research aspects of content and target audience characteristics that might influence production styles and techniques
- Trial various techniques to test the suitability of their use in given design projects
- Organise research and experimentation material for ease of access by relevant personnel during the design development process
- Analyse and document research and experimentation findings for use during the design phase
- Produce draft design specifications
- In consultation with relevant personnel, evaluate initial concept ideas in light of research and experimentation findings and select the most appropriate approach
- Ensure that agreement is reached with relevant personnel on a consistent interpretation of design and visual details
- Create storyboards as required
- Prepare or supervise the preparation of sample material to be included in design specifications as required
- Write draft design specifications to include relevant advice to design and development teams
- Discuss draft design specifications with relevant personnel to ensure that all requirements have been addressed
- Finalise design specifications
- Present draft design specifications to relevant personnel for review
- Participate in the initial and ongoing evaluation of design specifications
- Negotiate and agree to additions or modifications and amend design specifications as required
- Clarify the ongoing role of the designer during the production phase and in the evaluation of the final animations or digital visual effects
- Review process of designing animation and digital visual effects and note areas for future improvement